F.Y.I.

Shootsta wins five new clients including HSBC and HP

Video technology company, Shootsta, has won HSBC, HP, VMWare, South32 and Transgrid as clients.

The announcement

Shootsta secures five new blue chip clients as video becomes fundamental for SEO

Global vid tech scale-up Shootsta has added five new blue chip clients, including finance giant HSBC, tech titans HP and VMWare, South32 and Transgrid.

The companies join Shoosta’s global roster of over 240 blue chip companies, all of whom use the service to capture and produce high-quality video content with a 24-hour editing turnaround.

Some of Shootsta’s existing Australian clients include Qantas, Coles, nbn, Aldi and Optus.

“Our growth to date proves that producing video content is no longer an option for brands,” Tim Moylan from Shoosta said.

“At VidCon Australia last month, Google said that it will start to surface more video content through its search engine. It will also start to search timestamps for relevant answers to the search query and surface those too,”

“More of its users find this form of content valuable. Google follows user trends. The logic here is that video will become fundamental to SEO, so brands are arming themselves with the best tools  to get ahead of this trend now.”

“Brands typically engage us to help create training and internal videos. Now, more of them are using these videos externally, on both social media and other platforms.”

Launched in 2014, Shootsta provides companies with a custom-built camera kit, training and resources to shoot their content, and a professional editing solution geared toward the seamless and quick creation of corporate video.

Shootsta operates out of five global offices located in Sydney, Singapore, Hong Kong, the US and the UK. In 2018, Shootsta serviced 121 clients globally. It has since grown that number of over 240 companies within less than a year.

Source: Shootsta press release

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