F.Y.I.

Shootsta wins Johnson & Johnson and Unilever as clients

Video technology platform Shootsta has won Unilever and Johnson & Johnson as clients.

The announcement:

Global video technology platform Shootsta has won Unilever Singapore and Johnson & Johnson UK as clients, amid a burst of new work which saw it partner with a handful of new Australian companies.

Shootsta’s platform has grown to host over 300 major companies in the past quarter. Locally, Ausgrid, Cancer Institute of NSW and engineering consultancy Beca have joined. Globally, Twilio USA, KPMG Singapore, IKEA Singapore and Campari Singapore are also among the 18 companies that have signed on.

“Securing partnerships with Unilever Singapore and Johnson & Johnson UK is a milestone for Shootsta. These companies are global thought leaders in marketing and communications, and we look forward to both companies leveraging our platform to create new exciting applications for video,” Shootsta founder and CEO Mike Pritchett said.

“As the global pandemic continues we’re continuing to see more companies work with Shootsta to bridge the communication divide created by working from home. Our market in helping companies create video and other content cost-effectively and at scale has grown substantially in the past 12 months.”

This new round of growth follows Shootsta’s launch of Elevate, a world-first artificial intelligence-powered application that empowers a company’s sales team to easily create personalised branded videos for their prospects.

“Elevate is the first step in a suite of new products aimed at bolstering our platform with automation and further easing the video creation process for our clients. We know how powerful a tool it can be as it’s played a substantial role in powering our growth over the past few years,” Pritchett said.

Source: The Media Accelerator media release

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