Shopper Media Group appoints Laura Wall into new business development role
Retail digital outdoor company Shopper Media Group has appointed Laura Wall into a newly-created business development role.
The announcement:
Shopper Media Group Creates New Business Development Role
Shopper Media Group today announces the appointment of Laura Wall to the newly created position of Business Development Director. The role has been designed to capitalise on the company’s rapid acquisition of shopping centre clients and demand for market-leading retail DOOH.
Laura Wall is returning to the business after 12 months’ maternity leave to take up the new role, which will focus on fostering client relationships and developing the programmatic side of the business.
CEO of Shopper Media Group Ben Walker says Ms Wall’ intimate knowledge of the company means she is perfectly positioned to drive this new growth opportunity in the business.”
“As a company we are focused on innovation and that means investing in market-leading technology in retail DOOH and developing offerings that support brands and agencies in the ever-changing media climate,” says Mr Walker.
“We have identified that a programmatic element needs to be part of our overall offering as it brings additional efficiencies to our buyers and direct clients.”
Shopper Media Group has been disrupting Australia’s established DOOH advertising market with its intelligent Smartlite® panel technology that is at the forefront of worldwide geospatial Wi-Fi analytics. It currently boasts a portfolio of more than 300 shopping centres, reaching more than 7.3 million Australian shoppers per fortnight.
Ms Wall says, “I’m very excited to be back working with our direct clients and to be spearheading the development of our programmatic features. This will really complement our world-class offering in the retail DOOH space.”
Source: Shopper Media Group media release
