Shopper Media promotes Laura Wall to head of programmatic

Laura Wall has been promoted at Shopper Media to take the title of head of programmatic, leading the retail digital outdoor company’s programmatic offering.

The announcement:

Shopper Media Steps up its Programmatic Offering

Shopper Media has appointed Laura Wall to the new role of Head of Programmatic, to lead the company’s automated media buying effort across its Smartlite network.

Shopper Media has been on an aggressive growth trajectory built on their investment in technology, which has delivered significant advancements in data analytics and commercially relevant consumer insights. Dialling up programmatic buying ensures the company continues to deliver to its customers’ changing needs.

Jamie Hollebone, Head of Revenue at Shopper Media, says programmatic media buying gives brands the ability to reach the right audiences in real-time.

“Shopper Media utilises market-leading technology that is 100 per cent digital. We install MIST Wi-Fi in our centres which collect first-party data that is ingested into our planning tool Shopper AI.

This enables us to know exactly what is happening in every one of our shopping centres in real-time, standing us apart from our competitors.

“The first-party data is unique to Shopper Media and will power our programmatic offering, ensuring brands and agencies have access to the most efficient and accurate audience measurement in market.

“Laura’s role will be working with our current technology partners as well as onboarding new partnerships to ensure we deliver the most sophisticated programmatic offering in the DOOH space,” he says.

Shopper Media’s world-class infrastructure with ultra HD panels, intelligent Wi-Fi and virtual beacon technology is changing the way agencies deliver campaigns in the retail OOH space. The company’s innovative, market-leading digital technology will ensure a superior programmatic offering across the Smartlite network.

Laura Wall says she’s looking forward to driving greater efficiencies with Shopper Media’s data-driven, real-time programmatic product.

“Digital disruption and transformation is happening in every industry right now. Media is no exception and the continual growth of technology in our industry is allowing for the utilisation of data to make buying decisions more accurate and flexible. I am incredibly excited to be offering increased targeting capabilities and media buying efficiencies to our clients,” she says.

Shopper Media today boasts a portfolio of more than 360 retail centres, targeting key metro and local communities across the country, and reaching more than 11.3 million Australian shoppers a month.

Source: Shopper Media media release


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