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Shortlist revealed for Mumbrella’s first Sports Marketing Awards

Seven’s legendary sports presenter Bruce McAvaney is up against Fox Sports and TripleM broadcaster Matty Johns, Fox Footy’s Sarah Jones and Nine’s Tim Gilbert for the first Mumbrella Sports Marketing Awards.

Bruce McAvaney faces stiff competition in the Presenter of the Year category

Samsung’s Rethink Role Models campaign, which heroes its partnership with Netball Australia, has been nominated in three categories including Sports Ad Campaign of the Year and Social Idea of the Year.

In the campaign category it is up against BMF’s You’ve Gotta Have a Team for the FFA, The Works’ Support Network work for Optus, AFL’s recent revival of I’d Like to See That, and Dove’s Strength To Care campaign.

The awards take place after the Mumbrella Sports Marketing Summit on June 21 at the Sydney Cricket Ground.

Five are battling it out for Sports Media Brand of the Year with AFL Media, Cricket.com.au, ESPN, Seven Sport and Wide World of Sports in contention.

And the Marketing Team of the Year will be one of either AFL, Brisbane Heat, Football Federation of Australia, Fox Sports or Unilever Deodorants Team.

Shortlisted finalists will be subjected to a second round of live judging to decide the winner in each of the 10 categories.

Tickets to the awards and the day’s program are available via this link, while delegates at the Summit get a complimentary ticket to the event.

See the full shortlist below:

Marketing Team of the Year

  • AFL
  • Brisbane Heat
  • Football Federation of Australia
  • Fox Sports
  • Unilever Deodorants Team

Sports Ad Campaign of the Year

  • I’d Like to See That, Cummins & Partners, Finch, Crayon, Risk Sound and AFL Media for AFL
  • Rethink Role Models, Iris Worldwide, Edelman, Starcom and Netball Australia for Samsung
  • Strength to Care, Octagon, PHD, Liquid Ideas, TBWA and Milkmoney for Dove Men+Care
  • Support Network, The Works, Emotive, Amobee and UM for Optus
  • You’ve Gotta Have a Team, BMF for Football Federation of Australia

Social Idea of the Year

  • Gatorade and the AFL Grand Final, Red Engine SCC and Total Sport and Entertainment for Pepsico
  • Rethink Role Models, Iris Worldwide, Edelman, Starcom and Netball Australia for Samsung
  • You’ve Gotta Have a Team, BMF for Football Federation of Australia

PR Idea of the Year

  • Daniel Ricciardo Ultimate Track, Fox Sports
  • You’ve Gotta Have a Team, BMF for Football Federation of Australia
  • The Riderless Bike, Red Agency, Havas and Finch for The Steve Waugh Foundation

Sports Agency of the Year

  • MCN
  • Octagon
  • Pixeloco
  • TLA Worldwide

Sports Media Brand of the Year

  • AFL Media
  • Cricket.com.au
  • ESPN
  • Seven Sport
  • Wide World of Sports

Best Use of Sponsorship

  • Mastercard: Official Sponsor of the Happy Slam, Octagon, McCann, DAN, Carat
  • Rethink Role Models, Iris Worldwide, Edelman, Starcom and Netball Australia for Samsung
  • Strength to Care, Octagon, PHD, Liquid Ideas, TBWA and Milkmoney for Dove Men+Care
  • Team Family, Havas Sports & Entertainment, Cricket Australia, Mindshare, TLA for Bupa
  • Foxtel All-Stars Ambitions Tours, Gemba for Foxtel

Best Fan Engagement Strategy

  • BBL06 Game Day Experience, Nova Tech, Ding, TLA World Wide and  KOJO for Adelaide Strikers
  • Fox Vision, Fox Sports

Best On-ground Activation

  • Game On Activation – Kick for Cash, GWS Giants, Toyo Tires and MindJam for GWS Giants
  • Mastercard: Official Sponsor of the Happy Slam, Octagon, McCann, DAN, Carat
  • Pool Deck at the Gabba, TLA Worldwide for Cricket Australia
  • Woolworths Summer Sensorium, Because Brand Experience for Woolworths

Best Sports Presenter

  • Bruce McAvaney, Seven Sports
  • Matty Johns, Fox Sports and TripleM
  • Sarah Jones, Fox Footy
  • Tim Gilbert, Nine Entertainment Co
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