Dr Mumbo

Should’ve got a local agency

This curious ad ran in the Sydney Morning Herald today.

ba down under

The copy explains why “Down under’s not over” because BA is sticking with the Singapore route after Qantas shifts to Dubai with Emirates instead.

It looks to Dr Mumbo like a classic case of a British agency (BBH, he believes) writing an ad for a British client, and not understanding that from the Australian perspective, we were aware that Down Under’s not over.


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