Sigmund Freud sculpture emerges in Melbourne as part of Vienna Tourism push

A three-metre art installation of Sigmund Freud has appeared at Federation Square in Melbourne as part of a Vienna Tourism Board initiative to promote the city’s culture and attract tourists.

The sculpture features a couch where passers-by can be photographed and ‘analysed’

Freud is surrounded by a three-dimensional white sculpture which was created by Vienna Street artist Nychos and includes a couch for passers-by to sit on and put themselves ‘up for analysis’.

Visitors are able to create gifs of their experience through a booth and upload images to social media with the hashtag #viennatherapy, and use a brainwave-tracking headset which, according to the Vienna Tourism Board, allows people to have their minds mapped.

Those who use the headset can win a trip to Austria which is tailored specifically to their desires.

Vienna Roast Coffee will be served at the ‘Vienna Therapy’ installation, which runs until March 12. Nychos will conduct workshops across Melbourne and Sydney, as well as paint murals across both cities.

Helena Hartlauer, a spokesperson for the Vienna Tourist Board said Melbourne was a good choice for the sculpture as it was similar to the Austrian city.

“Vienna demonstrates a strong likeness to Melbourne through our thriving contemporary arts and café culture, and we too are consistently praised as being one of the most liveable cities in the world,” Hartlauer said.

“We created the Vienna Therapy installation to provide a true Viennese experience and we look forward to showcasing this in the heart of Melbourne.”

The installation was featured in New York in 2016.


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