F.Y.I.

Signal, iProximity ink deal to give marketers ability to track customer journey

May 20, 2015 11:37

Cross-channel marketing technology firm Signal has struck a deal with iProximity in a move they say will give marketers the capability to connect the customer journey from digital through to a shop visit.

The announcement:

Signal, the global leader in real-time, cross-channel marketing technology, today announced a partnership in Australia with beacon technology provider iProximity.

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