Signature Media extends Holidays With Kids brand to help self-isolating families
Signature Media has launched Family Matters, a platform which aims to keep families “happy, healthy and inspired while self-isolating at home” and extends the Holidays With Kids brand.
Family Matters will focus on armchair travel, home education, and tips and tricks, and will include a fortnightly ebook.
“We know our readers can’t travel or leave home right now, and we feel their pain. We are excited to introduce this new platform to help keep them inspired to travel so that when the time comes, they will be ready to book,” said CEO and group editor, Cathy Wagstaff.
“While they’re self-isolating with their family we also know they are craving tips to keep the kids entertained. Whether its arts and crafts, family baking or watching animals all around the world on live streams, Family Matters will equip parents with resources to keep their kids happy, healthy and entertained.
“Of course, we can’t forget about the parents either, so we have included some advice on self-care and working from home as well.”
The ‘armchair travel’ focus will provide inspiration for future travel plans, while education at home addresses homeschooling, and interactive learning.
The free ebook will be available from the Holidays With Kids website next week.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Cathy Wagstaff
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Family Matters
Holidays with kids
self-isolation
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