Signature Media launches new digital publication, Signature@home
Signature Media has launched a new luxury lifestyle title, Signature@home, which will be delivered monthly in an interactive digital format.
The new title aims to fill the gap between print title Signature Luxury Travel & Style and the current restrictions which see consumers unable to travel.
Signature@home will replace travel opportunities by offering consumers ways to upskill, shop from home, cook, mix cocktails, exercise, or dream of the travel and luxury opportunities that will be waiting for them on the other side of lockdown.
Each issue has been created in 3D with clickable links. Alongside at home inspiration, Signature@home will aim to keep consumers up to date on the luxury tourism and hospitality industry and prepare them for the restrictions to ease.
CEO and group editor, Cathy Wagstaff, said consumers aren’t turning away from luxury travel content just because they’re unable to take part in the experiences currently.
“The fact that we cannot travel just yet has not killed our wanderlust. Readers of Signature Luxury Travel & Style are always looking for incredible ways to see the world – and that’s where the new Signature@home comes in. This monthly digital ebook is a passion project to remind us all just how fabulous and resilient the tourism industry is, with timely updates on when and how you can explore the diversity of offerings – safely, of course.”
The monthly ebook is available online now, with the next edition scheduled for early June. Each issue will be promoted across social media, sent to Signature Media’s subscriber database and shared across the readership of sister titles Vacations & Travel and LATTE Luxury News.
