Significant opportunity for buyers in CTV market, says Xandr report
Ad tech company Xandr has launched a global first CTV guide, looking at the opportunities and challenges that connected TV presents for advertisers and media buyers.
‘Advertising’s Creative Canvas: Xandr CTV Guide 2021’ explains the advanced market Australia finds itself in with regards to CTV, and provides information to make it easier for advertisers to buy across a range of services.