Significant seven: Best outdoor ads
Over the next few days, we are publishing highlights from this year’s Mumbrella Annual.
1. Evolve Skate, ballroom
A room flipped upside down shows how a skateboarder sees the world – as a playground of ramps, jumps and half pipes. That it’s a ballroom is a playful poke at the snobbery directed towards skateboarding culture which is, quite literally, turned on its head in this ad. A simple, elegant idea that looked great on posters dotted around the grungier parts of Melbourne.
Agency: Ogilvy Melbourne
2. New Zealand Police Force – Spence
A brilliant tactical idea that hit the streets just after the second earthquake hit Christchurch. Banksy-esqe stencil art of cops in action with the tag line ‘You can make a difference’ were sprayed on walls around the shell-shocked city. Powerful stuff.
Agency: M&C Saatchi, Auckland
3. Walt Disney – Pirates of the Caribbean
With its smoking guns and supersized Johnny Depp, who wouldn’t be attracted to eye candy on such an epic scale? This billboard was erected ahead of the fourth in the Pirates of the Caribbean series. A case of an ad for a film being superior to the film itself.
Agency: Carat International
Dang. would have loved to be able to read that Pedigree one, but the image resolution isn’t high enough… =(
Hi Noni,
Click on the image to make it (um, smaller). Then click on that and it’ll get bigger. Then click on that and it’ll actually be readable.
Easy, huh?
Cheers,
Tim – Mumbrella
that pedigree ad wasn’t seriously an outdoor ad was it? it’d be a great print ad, but how many cars driving past will get any message from that? or is it for the few thousand people waiting for a bus? is fit for the medium considered here?
How can pedigree possibly be an effective outdoor idea? Maybe if it was a cross-track train station poster, but they are all landscape. If it’s designed to reach people sitting in bus shelters then the cost per reach would be outrageous and no marketer in their right mind would approve it.
And how many people are carrying around a pair of 3D glasses in their back pocket?
Both these executions are great print ideas (assuming you could get 3D glasses with the mag) but an insult to everyone who has slaved over a brief and fought to narrow an idea down to 4-5 concise words.