Simonds Homes appoints Social Garden as new above-the-line media partner
Simonds Homes has named independent agency Social Garden to lead its above-the-line (ATL) media across Australian markets.
The announcement:
Award-winning home builder Simonds Homes has appointed Social Garden as its new above-the-line (ATL) media partner.
The appointment follows Melbourne-based Social Garden’s official launch of its ATL media services in early 2025.
The independent agency will take the leading role in managing the home builders’ in-home and out-of-home media across Australian markets, supporting measurable growth in the property and housing sector.
Simonds Homes general manager, marketing and customer experience, Maxine Dare, said Social Garden stood out during the pitch process for its sharp strategy, deep CRM and marketing automation experience, and foundational understanding of the brand, developed through its ongoing tenure as performance marketing agency.
“We went through a very thorough process to find the best partner to support our above-the-line strategy. Having worked with Social Garden across our digital advertising and recent CRM transition, it was a natural progression to continue our relationship into ATL media,” said Ms Dare.
“We pride ourselves on our hands-on approach and the quality that comes with it. The team at Social Garden and their unique ability to support our full buyer journey from enquiry to qualification, nurture and conversion aligned with our values and the direction Simonds Homes is heading in.
“We couldn’t be more excited to embark on this next phase of our partnership, to grow nationally and better serve our customers.”
Social Garden CEO and co-founder, George Glover, said the expansion into ATL media is supported by senior media executives, publisher partnerships, and advanced planning tools, enabling the agency to connect brand storytelling with measurable results end-to-end.
“We are thrilled to launch our above-the-line media services with one of Australia’s powerhouse home builders, and to continue supporting its creative and strategic marketing activity nationwide” said Mr Glover.
“As this collaboration expands into a new market with unique challenges, it presents a fantastic opportunity for us to leverage our industry-leading talent and technology. We’re eager to demonstrate our expertise, deliver measurable results, and building a long and successful partnership.”
Social Garden is expected to lead a national ATL campaign for Simonds Homes, launching in early 2026.
Source: Social Garden
