Simple missteps in going green solved by Powershop’s energy
When it comes to being green, not everyone is perfect, but Powershop is posing its 100% carbon neutral energy as a simple solution for consumers to make a difference for the environment.
The campaign, from WhiteGrey, makes note of the common missteps people make when trying to be environmentally friendly, like forgetting reusable coffee cups, recycling incorrectly, and becoming overloaded with green bags.
“Especially now, everyone has a lot going on – sometimes it can be hard to make a greener choice. Through this campaign, we wanted to show that we understand that nobody’s perfect, but by choosing Powershop, you will always be doing some good,” said Powershop marketing manager Michelle Grigg.
