Simple missteps in going green solved by Powershop’s energy

When it comes to being green, not everyone is perfect, but Powershop is posing its 100% carbon neutral energy as a simple solution for consumers to make a difference for the environment.

The campaign, from WhiteGrey, makes note of the common missteps people make when trying to be environmentally friendly, like forgetting reusable coffee cups, recycling incorrectly, and becoming overloaded with green bags.

“Especially now, everyone has a lot going on – sometimes it can be hard to make a greener choice. Through this campaign, we wanted to show that we understand that nobody’s perfect, but by choosing Powershop, you will always be doing some good,” said Powershop marketing manager Michelle Grigg.

Joint executive creative directors at WhiteGrey, Joe Hill and Garret Fitzgerald, said: “Going greener doesn’t always go according to plan. Joining Powershop is a simple but powerful decision that empowers even the most human of us to help make a difference.”

The campaign will appear online, on radio, social and out of home. The campaign film was directed by Airbag’s Ben Saunders.

Powershop has worked with WhiteGrey since 2019.


Client: Powershop Australia

Agency: WhiteGrey Melbourne
ECD’s: Joe Hill & Garret Fitzgerald
Creatives: Kieran Adams & Tom Lander
Designer: Gemma Lodi
Snr Producer: Stephanie Ceccaldi
Head of Strategy: Nathan Rogers
National Managing Director: Katie Firth
Group Account Director: Anusha Subeathar
Senior Account Director: Kate Donnelly
Account Manager: Carla Arcuri

Director: Ben Saunders
Producer: David Curry
DOP: Simon Walsh
Offline Editor: Michael Houlahan
Colourist: CJ Dobson
Online: Jon Holmes
Casting: Chameleon Casting
Sound production: Bang Bang Studios
Sound designer: Sam Hopgood
Sound producers: Gilly

Media – Media 33


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