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Versa hires new managing director Michael Di Natale

Voice and digital design agency Versa has hired Michael Di Natale as managing director.

Di Natale comes on board to support the agency’s growth ambitions following its recent launch in India and the two-year-old US venture.

Michael Di Natale and Kath Blackham

Di Natale previously spent a decade with Dentsu International, most recently as executive director – experience strategy and consulting for Dentsu Solutions. Prior to that he spent eight years at Isobar.

“Anyone who I’ve worked with knows how important people, culture, health and wellbeing are to me, so I couldn’t be happier joining an organisation that has led the charge in these areas in recent years. I am very excited by the challenge to keep raising the bar in this space, especially on the back of the difficulties we all experienced in 2020,” Di Natale said.

“I’m absolutely thrilled to be joining what I know is a very passionate, dedicated and dynamic team. VERSA continues to be the most progressive and transformative conversational AI agency and I’m excited by the opportunity to be part of its incredible journey in 2021 and well beyond.”

Di Natale replaces Jonny Clow, who left the agency in March 2020 and is now client services director at Akkomplice.

Di Natale is also the managing director of mobile app startup Plunge.

Versa CEO Kath Blackham said Di Natale’s experience made him the perfect fit for the agency.

“We couldn’t be happier to have DiNa join our Versa tribe as we embark on our ambitious plan to create a more accessible digital future for consumers, businesses, and brands globally. His experience, smarts and passion for what we do and what we want to achieve are perfectly matched to best support and guide us through our next phase of growth,” she said.

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