Simply Energy appoints The Media Store to agency line-up

Simply Energy has appointed independent media agency The Media Store to its agency roster.

The win will see The Media Store work across the energy retailer’s brand, acquisition, retention and partnership strategies.

“We are delighted to partner with The Media Store. The team demonstrated a clear point of difference with their understanding of our business and their application of data and analytics,” general manager of sales and marketing for Simply Energy, Andrea Bernard, said.

“Their proven ability to grow brands and affect sales results will be a clear benefit to our business as we provide our customers with better digital experiences and more distinctive partnership-enabled offers.”

Simply Energy joins a client roster that includes Toyota, Lexus, Hino and Kennards Storage. Late last year, The Media Store also won the Scoobi – a Melbourne start up – and Travel Texas accounts.


“Simply Energy is an ideal partner for our business. Their culture and ambitions are aligned with ours and we’re excited about helping them grow in a highly competitive market,” The Media Store chief executive, Stephen Leeds, said.

“They are a client who challenged us throughout the review process but did so collaboratively and with respect. We can’t wait to deliver on the promises we have made and to raise the bar by applying our expertise and rigour to achieve their business goals.”

Last November, Simply Energy appointed AJF Growthops to its creative account and named Hardhat its digital experience agency.


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