The Salvation Army takes its Red Shield Appeal online with digital campaign

May 25, 2020 11:02

For its 55th year, the Salvation Army has taken its Red Shield Appeal fundraiser online due to COVID-19 restrictions preventing the traditional door-knocking taking place.

The fundraiser has kicked off with a digital campaign, developed by agency Ntegrity, that sees the Salvos’ red bucket passed between volunteers, influencers and Major Brendan Nottle on social media.

The ads host the message ‘We won’t be knocking on your door this weekend, instead, we’ll be knocking on your screen’. Users led to the donation site when they click through on the ads.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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