Simson’s Pantry appoints Arize Communications as PR agency
Arize Communications is the new PR agency for Simson’s Pantry.
The announcement:
Arize Communications has been appointed as the new PR agency for Simson’s Pantry, the fastestgrowing manufacturer of flatbread products under True Foods. This partnership follows the successful launch campaign of Simson’s Pantry’s new High Protein Souvlaki in March 2025.
Building on Arize’s successful history with leading FMCG clients such as Patties Food Group and Snackbrands Australia, Arize will direct creative strategies, public relations, and activations for Simson’s Pantry.
Simson’s Pantry is proudly 100 per cent Australian owned and made and has been baking flatbreads since 2001. The company now bakes from its base in the central Victorian town of Maryborough and is the second largest employer in the region.
Mark Malak, the head of marketing and growth at True Foods, said: “Arize has long been on our radar as one of the best in the PR and activations business. It’s a pleasure to now collaborate with them as we embark on a new and exciting direction for Simson’s Pantry and True Foods.”
Arize’s chief executive Honi Rosenwax welcomed True Foods and Simson’s Pantry to the Arize stable, which already includes high-profile FMCG businesses Patties Food Group (Four’N Twenty, Nanna’s, Fitness Outcomes, Herbert Adams, Ruffie Rustic Foods, On The Menu, and more), Snackbrands Australia (CC’s, Kettle, and more), and Haymes Paint.
“There is a lot to be excited about.” Ms. Rosenwax said. “Arize has worked with Mark throughout his career, and he is brilliant at making brands standout for all the right reasons. We are thrilled to partner with Simson’s Pantry and the brands hard working and talented team during this big category growth period.”
She added, “Arize is full of strategic and commercial thinkers who care deeply about the success of our clients and partners. Our events and PR activations are purposeful and special. We make sure they exceed the client and attendees’ expectations every time. Keep watching and you will see the proof in this through some of Simsons Pantry’s events this year.”
Source: Arize
