Singo: Ad industry is full of druggy idiots; Daily Tele: He’s right

Pot-smoking, coke-snorting media planners are failing to book radio ads media professionally, veteran adman John Singleton has claimed.  

Speaking after the success of his Macquarie Radio Network in yesterday’s first ratings release of the year, he told Sydney’s Daily Telegraph:

“The ad agencies used to be run by young guys who, between smoking pot and snorting coke, would place clients with the stations they listened to. Now those clients have worked out no one listens to them anymore so they’ve sacked the agencies and come to us direct.”

The Telegraph’s comment column offers its own take on Singo’s remarks, telling readers: “It’s worth listening to Singleton’s latest theories on the state of the advertising industry and its media clients. It sounds to us, on a couple of matters particularly, as though Singleton could be on to something.”


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