Sir Martin Sorrell launches $208M venture capital firm to target adtech

January 18, 2022 9:35

S4 Capital chairman Sir Martin Sorrell is launching a £110 million (A$208 million) venture capital fund with former WPP executive, Sanja Partalo, and Stanhope Capital CEO, Daniel Pinto.

The fund is aimed to help support companies providing solutions for, acceleration of programmatic advertising across Connected TV (CTV), gaming and digital audio ecosystems, data warehousing, ingestion and analysis for the purposes of identity resolution.

S4 Capital chair, Sir Martin Sorrell (pictured)

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad technology Adtech Daniel Pinto digital media Generation Z marketing technology martech metaverse programmatic advertising S4 Capital Group S4S Sanja Partalo Sir Martin Sorrell Stanhope Capital WPP WPP plc