S4 Capital kicks off the new year with mergers for MediaMonks and MightyHive

S4 Capital, the digital advertising and marketing services company venture founded by Sir Martin Sorrell, has entered the new year with two new mergers to create a “new age advertising and marketing services model”.

US creative, technology and media agency, Decoded Advertising, will be merged into S4 Capital’s creative digital content production company MediaMonks. Meanwhile, performance marketing agency Metric Theory will join the company’s data and digital media consultancy MightyHive.

Sir Martin Sorrell speaking at Mumbrella 360