Sirena Tuna goes Mediterranean in new campaign, with Hero at the helm

September 15, 2023 9:47

Indie agency Hero has been appointed as Sirena Tuna’s creative agency of record following a competitive pitch, and has launched a new campaign repositioning the brand.

The agency was tasked with reaffirming the brand’s quality in a highly competitive FMCG category, so it leveraged Sirena’s European heritage with the new spot shot on location in the Mediterranean.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.