DDB Sydney launches new McDonald’s ad for AFL finals

As a major sponsor of the AFL and AFLW, McDonald’s has launched a new campaign building on its ‘Footy, I’m Lovin It’ platform, via DDB Sydney.

Whether you’re a fan, commentator, player or coach, Macca’s is the place to be before or after footy games, according to the new spot.

The campaign features the voice of sports broadcaster Hamish McLachlan, as well as some of the biggest names in footy – Ellie Blackburn, Marcus Bontempelli, Tom Papley, Charlie Curnow, Georgia Gee and more. It also shows coach Brad Scott.

Amanda Nakad, marketing director at McDonald’s, said: “At Macca’s, we love being part of people’s footy rituals.

“No matter whether you win or lose, we’ll always be there for a pre or post-game feed.”

DDB Sydney’s group creative partner, Cam Hoelter, added: “Footy has fun truths, so has Macca’s – and creatively it’s always nice when you can mash two worlds together.”

The spot is airing throughout the AFL and AFLW finals seasons, leveraging the brand’s partnership with the sport.


Client: McDonald’s Australia 
Amanda Nakad – Marketing director  
Matt Wallace – Senior manager sport partnerships  
Nicole Micos – National sponsorships manager  
Creative agency: DDB Sydney 
Matt Chandler – Executive creative director 
Cam Hoelter – Group creative partner 
Nick Cole – Senior creative
Pat Allenby – Senior creative
Nick Cleeve – Group business director 
Kurt Griffin – Business director 
Liz Nunan – Senior producer 

Media agency: OMD  
Aaron Miller – National director sport partnerships 
Christian Agliozzo – Manager sport partnerships 

7RED, Seven Network in collaboration with production company: Whooshka 
Paddy Mithen – Director 
Adrian Brown – Managing director 
Jamie Merendino – Senior editor 
Tamasia Noerianto – Senior campaign manager 

Michael Gie – Executive producer 
Pete Corrigan – Composer 
Tone Aston – Sound design 


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