DDB Sydney launches new McDonald’s ad for AFL finals
As a major sponsor of the AFL and AFLW, McDonald’s has launched a new campaign building on its ‘Footy, I’m Lovin It’ platform, via DDB Sydney.
Whether you’re a fan, commentator, player or coach, Macca’s is the place to be before or after footy games, according to the new spot.
The campaign features the voice of sports broadcaster Hamish McLachlan, as well as some of the biggest names in footy – Ellie Blackburn, Marcus Bontempelli, Tom Papley, Charlie Curnow, Georgia Gee and more. It also shows coach Brad Scott.
Amanda Nakad, marketing director at McDonald’s, said: “At Macca’s, we love being part of people’s footy rituals.
“No matter whether you win or lose, we’ll always be there for a pre or post-game feed.”
DDB Sydney’s group creative partner, Cam Hoelter, added: “Footy has fun truths, so has Macca’s – and creatively it’s always nice when you can mash two worlds together.”
The spot is airing throughout the AFL and AFLW finals seasons, leveraging the brand’s partnership with the sport.
Credits:
Client: McDonald’s Australia
Amanda Nakad – Marketing director
Matt Wallace – Senior manager sport partnerships
Nicole Micos – National sponsorships manager
Creative agency: DDB Sydney
Matt Chandler – Executive creative director
Cam Hoelter – Group creative partner
Nick Cole – Senior creative
Pat Allenby – Senior creative
Nick Cleeve – Group business director
Kurt Griffin – Business director
Liz Nunan – Senior producer
Media agency: OMD
Aaron Miller – National director sport partnerships
Christian Agliozzo – Manager sport partnerships
7RED, Seven Network in collaboration with production company: Whooshka
Paddy Mithen – Director
Adrian Brown – Managing director
Jamie Merendino – Senior editor
Tamasia Noerianto – Senior campaign manager
Rumble
Michael Gie – Executive producer
Pete Corrigan – Composer
Tone Aston – Sound design
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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