Sitchu expands its footprint to include fortnightly print magazine

Online lifestyle publisher Sitchu has expanded its footprint with the launch of a fortnightly print magazine.

Sitchu Living will include premium lifestyle and property content, aimed at an affluent, predominantly female, audience.

Sitchu Living will be available in Belle Property and Hockingstuart real estate offices

Sitchu Living will include aspirational home tours, in-depth suburb and destination guides and property advice and tips.

The title is developed in partnership with real estate brands Belle Property and Hockingstuart and will also feature property listings from across the country and abroad.

Sitchu publisher, Georgia Tomaszewski, said Sitchu Living was a strategic expansion of the brand, aiming to strengthen the relationship with Sitchu’s loyal online following, as well as reach a new demographic of nation-wide property hunters and buyers.

“In 2019 we launched the Sitchu Living pillar – an online content hub that gives our audience the tools they need to plan where to live based on lifestyle and life-stage including suburb guides, home design, entertaining, property advice and listings.

“The growth that we have seen on the platform has been remarkable. There is a strong appetite for content about where to live, eat, drink, travel, stay and play in Australia – basically information and inspiration for inside and outside the home; and the Sitchu Living magazine builds on this,” said Tomaszewski.

Sitchu reports its audience sessions have increased by more than 480% since the launch of the Living pillar on the site.

“Some of our growth can be attributed to our alignment with property partners that are leaders in real estate. Partnering with Belle Property and hockingstuart shows our audience our content is backed by industry experts,” said Tomaszewski.

With the launch of the magazine, Sitchu can now offer its commercial partners cross platform media opportunities to reach a highly affluent, national audience.

“As the magazine will be available in all Belle Property and Hockingstuart offices, it has a vast national reach that stretches beyond just the 120+ real estate offices into local communities and the hands of people who are regularly making major purchasing decisions,” said Tomaszewski.

Sitchu editor in chief Holly Perks said the vision of the Sitchu brand has always been to educate and inspire, inside and outside of the home.

“We’re thrilled to be able to bring the Sitchu brand to a print format. Each fortnight we’ll extend our online platform by telling the story of what it’s like to live like a local through an expertly curated editorial calendar of weekend escapes and fun things to do; plus, useful information about property; from getting started in home ownership and investment to styling and designing your home,” said Perks.

CEO of Belle Property and Hockingstuart Peter Hanscomb said as a lifestyle-first real estate network, the alignment with Sitchu is a unique selling point for its agents and vendors.

“Not many real estate brands can offer both property and up-to-date lifestyle advice. Through the launch of Sitchu Living that’s what we’ll truly be able to offer our clients and communities,” said Hanscomb.

Sitchu Living is available at all Belle Property and Hockingstuart real estate offices from 29 January.

To support the launch the brand will undertake a paid digital marketing campaign, consumer competition and amplification across the Belle Property and Hockingstuart networks.


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