SIXT Australia says ‘truck off’ to landlords in new initiative, via Bastion
Rental truck company SIXT has responded to record rent increases in Australia with a new initiative, SIXT Rental Relief, in partnership with Bastion.
The initiative aims to help Australians who have been forced to move due to unsustainable rental increases, with a discount of the same percentage – saying ‘truck off’ to landlords.
If a customer has had a 30% rent increase, they will receive 30% off their van or truck rental from SIXT, if they’ve been hit with a 50% increase, they will receive a 50% discount, and so forth.
Simon Langley, Bastion group CCO, said the company wanted to help those doing it tough.
“Renters are doing it tough across Australia with a worsening housing crisis that has no end in sight.
“SIXT, who are known for going the extra mile for their customers, wanted to help those tenants who had no option but to move, with a dynamic discount in line with how badly they’d been affected.”
SIXT Australia CEO, Matthew Beattie, added: “This measure will help renters get a better deal and facilitate a more affordable move, at a time when cost of living pressures are crippling much of the population.”
Chantelle Schmidt features in the launch campaign
Chantelle Schmidt, a Sydney resident who amassed over 5 million views on TikTok as she challenged her landlord’s recent rent increases, features in the launch campaign.
SIXT launched the initiative in Sydney, visiting areas most affected by increases during peak rental inspection times, with trucks that tell landlords to ‘truck off’.
The integrated campaign includes activation, social, OOH and a digital partnership with realestate.com.au.
Credits:
Client: SIXT
CEO – Matthew Beattie
General manager – sales & marketing: Daniel Donati
Head of marketing: Louise Looi
Senior marketing manager: Henry Carmichael
Marketing coordinator: Arvin Frani
Marketing executive: Brooke Iannello
Agency: Bastion
Bastion Creative
Group chief creative officer: Simon Langley
Senior content creative: Harry Roth
National chief strategy officer: Angela Morris
Bastion creative managing partner: Ana Lynch
Group client director: Jack Blades
Senior designer: Domenic Bartolo
Client manager: Josh Staras
Bastion Amplify
Head of PR, Sydney: Simone Esamie
Media director: Georgia Comensoli
Senior client director: Kieran Jones
Senior client director: Tatsiana Baibak
Bastion Make
Managing director: Jacqueline Archer
Executive producer: Galadriel Roussos
Executive producer: Ryville Ochoa
Senior producer: Darren Gibson
Integrated studio director: Sean Davitt
Production coordinator: Raquel Abi Ghosn
Senior editor: Dave Wade
Editor/shooter: Ryan Kermond
Photographer: Jayden Ostwald
Media: Spark Foundry
Group client partner: Marion Bell
Client director: Elise Gill
Account coordinator: Tiffany Levine
Digital director: Juha Lauronen
Digital activation executive: Eric Nguyen
Digital coordinator: Abbey Tyler
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Bastion
Chantelle Schmidt
Matthew Beattie
realestate.com.au
Simon Langley
Sixt
SIXT Australia
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