Skittles gets a taste for Twitter

Lolly brand Skittles has achieved a social media triumph this morning through the brave move of handing its home page to Twitter.  

skittlesAnybody who goes to is redirected to a search feed on use of the word “Skittles” anywhere on Twitter.

It means that any Twitter user who tweets the word Skittles will briefly see their Skittles message on the home page. As a result, about 1% of the messages currently being posted on Twitter globally include a mention of Skittles.

It’s not the first time the brand has tried such experiments. Last week it repointed its home page to its entry on Wikipedia. The strategy is the work of US-based digital outfit

The move  is already triggering debate on its originality and longevity, along with thoughts on how it could be done better.

Skittles is owned by Mars although the ad spend on the brand in Australia is minimal.

How Skittles chatter has taken off on Twitter:


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