‘You’re not seriously buying this are you?’ Skoda deconstructs car ad cliches
Skoda’s latest TV campaign deconstructs the cliches played out in car ads telling customers to look beyond the hyperbole at what they are actually buying.
The new campaign for the Octavia from DDB Sydney targets ‘Those who buy the car, not the ad’ and features a “family” driving down picturesque empty roads in New Zealand to sombre orchestral music.
A voiceover intones “life is a journey, it doesn’t matter where you’re going”, before the ‘mother’ turns to the camera and says “you’re not seriously buying all this are you?” turning to her ‘husband’ saying “we only met this morning”.
https://www.youtube.com/watch?v=4al-XZ2SXOY&feature=youtu.be
Interesting concept but will it sell cars? Definitely stands out as I had to google search this when I saw the ad on TV, but my feelings are mixed.
They should probably credit the overseas inspiration…
https://www.youtube.com/watch?v=Zc7PKtad2Fw
Funny : ) I mute all AD’s because I’m sane : ) but not only did I Google to find a comment opportunity I get so excited when it comes on I dive for the remote laughing to unmute, it’s a great AD because the production & cast got it spot on, all the negative comments come from chronic Anti-Coms (Anti-Commenters) PS: I wont Copyright on “Anti-Com’s!” : )