Barbie Australia embraces global brand revamp telling kids they can be what they want to
Barbie Australia has embraced the revamped global brand philosophy for the doll in a new campaign, offering kids the chance to win $10,000 to help them become whatever they want to be.
The new ‘You Can Be Anything’ campaign from the Taboo Group moves away from the product-centred ads of old and aligns with the move by global giant Mattell to revamp the marketing for the much-maligned toy, taking it back to its roots of inspiring girls to live their dreams.
