Škoda targets female cyclists in latest car campaign

July 18, 2018 2:45

Car brand Škoda is putting aside the much-publicised division between cyclists and drivers, by focusing on female bike riders and why they ride.

Females of various ages detail their connections to push bikes and the freedom it gives them, as Škoda contends its cars are “designed for cyclists”.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Jeremy Hooper PHD Skoda Australia Why We Ride

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