Škoda unlocks hidden paths in ‘Day For A Detour’ platform, via PHD, DRUM and Urban List
Vehicle manufacturer Škoda is helping upcoming school holiday road trippers create the best experience for themselves on the road, via a campaign from PHD, DRUM and lifestyle publication, Urban List.
Škoda’s ‘Day For A Detour’ campaign was prompted by research that uncovered that more than eight million Australians have plans to undertake road trip domestically in the next six months. On average, these travellers are expected to stop for eight minutes to refill their tanks.
The platform transforms petrol stations into prime locations for a detour “using geo-specific [out-of-home] OOH placements”. Additionally, Urban List is hosting a digital hub that expands the campaign, allowing people to access consumer promotions, long-form videos and “nationwide detours”.
