‘An incredible legacy’: Rocket Agency secures Coates’ digital marketing account
Digital-marketing agency, Rocket Agency, has received the digital marketing account of Coates – a solutions and equipment rental business.
As the holder of Coates’ digital account, Rocket Agency is tasked with overseeing the company’s paid social, paid search and search engine optimisation (SEO) campaigns on several platforms, including Meta, Google Ads and LinkedIn. The full-service agency’s work is expected to increase Coates’ customer engagement and visibility online.
As a prominent entity within Australia’s business landscape for close to 140 years, Coates’ goal for its partnership with Rocket Agency is to bolster its digital marketing initiatives, generating a long-term legacy for its brand defined by staying power and high-quality marketing practices.
“Choosing Rocket Agency as our digital marketing partner was the result of a robust selection process,” said Coates’ head of digital experience, Mascha Schils.
“Rocket impressed us with their ability to demonstrate tangible ROI on their campaigns, and their alignment with our business strategy, presenting a compelling direction for our digital marketing.”
The agency’s team is excited at its future work with Coates, said Rocket Agency co-founder, James Lawrence.
“We’re thrilled to be partnering with Coates as their digital marketing agency,” Lawrence revealed.
“Coates has an incredible legacy and a strong national presence, and we’re excited to be part of their ongoing journey. Our team is looking forward to helping Coates strengthen their digital footprint and achieve their marketing objectives.”
Rocket Agency has been making noise lately for its continued growth. In mid-August, it officially launched a creative division to help clients take full advantage of the marriage between creative and media services.
“It’s a decision we’ve enthusiastically made given client demand and where we see the industry going,” Lawrence had commented when announcing the new business offering.
“Companies are looking for a single source of accountability where there is an understanding of channels, what kind of creative works, and the ability to solve that problem without the challenge of managing and aligning multiple agencies.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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