Sky News denies targeting Victorian minister in WIN campaign

Sky News owner, the Australian News Channel, has rejected concerns the advertising campaign launched in regional Victoria today is aimed at the state government minister responsible for banning the station across Melbourne’s railway network.

The Bendigo Advertiser this morning reported the advertisements for Sky News appearing on regional TV network WIN had appeared only in the newspaper which covers the regional electorate of Victorian transport minister, Jacinta Allen.

A Sky News spokesperson rejected suggestions the advert was aimed at Allen, telling Mumbrella: “Today’s advertisement in the Bendigo Advertiser is a part of a media campaign across a number of regional markets ahead of the launch of Sky News on WIN.”

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