Slam dunk: Sydney agency scores NBA creative account

Archibald Williams has been appointed to lead the creative account for basketball code the NBA across the APAC region.

The agency’s remit covers all digital, activation and above-the-line comms, with work having already commenced to engage NBA fans old and new.

Mumbrella understands the account was won without pitch, with the agency selected for its sports-marketing credentials, having handled creative for the NRL, A-Leagues, and more recently, the Brisbane Broncos.

Co-founder Bram Williams said: “I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodians of this brand in the region is a true honour.”

The account rounds out a number of wins for the agency over the year, including Luna Park, Breville, The University of Sydney, the Brisbane Broncos and expanded project work for News Corp and Mastercard.


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