BIC draws upon TikTok Creator Marketplace via Assembled Media

December 8, 2023 8:29

Melbourne-based media agency, Assembled Media, has helped long-running stationery provider, BIC, leverage the full potential of TikTok Creator Marketplace to showcase the capabilities of its 4 Colours pen.

TikTok’s power to influence peoples’ purchasing habits through authenticity and community is not a secret, and for Alex James, head of social at Assembled Media, the platform was the perfect tool to tap into the aforementioned traits for BIC.

@caitlingraceart I used to do a lot of art in maths class thanks to these ? Don’t forget to tag me in your pen art creations, I’d love to see them!! ? #penart #drawingtutorial ♬ Positive and gentle Chill Beat(1424279) – Tana Music

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.