‘Sleep, eat, Swisse, repeat’: New Swisse creative promotes habit stacking, via Traffik
Swisse Multivitamins has launched a fresh campaign via Traffik, reminding Aussies to take their supplements every day.
The campaign – ‘SLEEP. EAT. SWISSE. REPEAT’ – aims to act as a simple yet repetitive reminder to support the health and wellness goals of its consumers.
@jacquiealexander_ Healthy habits should be part of everyone’s daily routine! A daily @Swisse Wellness Ultivite Women’s Multivitamin is an easy way support general health and wellbeing #SLEEPEATSWISSEREPEAT #ad ♬ Swisse Repeat – Rudy Sandapa
The messaging promotes habit stacking, reinforced by a playful electronic dance music parody song, created by Rudy Sandapa.
Kerrie Wade, marketing director at Swisse ANZ, said: “Our main ambition for this campaign is to help Australians maintain the health and wellness goals they have set for themselves and we know taking multivitamins daily will support that journey.”
The campaign is live across radio, OOH and social.
To support it, Swisse has launched a promotion allowing consumers to win 1 of 30 Peloton Bikes (drawn daily) and go into the draw to win a $10,000 visa card.
Credits:
Client: Swisse
Marketing director ANZ: Kerrie Wade
Associate marketing director: Ana Laskova
Senior brand manager: Natasha McGill
Senior manager public relations & communications: Stephanie Taylor
PR & partnerships manager: Tash Matic
Creative agency: Traffik Melbourne
Creative director: Anthony Jones
Strategy: Taryn Watson
Motion: Kelly Vella
Studio: Chad Lipper & Gabriel Mangulabnan
Senior account director: Bonny Dixon
PR agency: AMPR Group
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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