Sleeping to the top of the radio ratings, one listener at a time

Getting to the top of the radio ratings is possible – if you’re willing to do whatever it takes. The secret is reaching members of the public who fill out the listening diaries. And sleeping with them.

So Dr Mumbo was intrigued to listen to the latest podcast from comedian and broadcaster Wil Anderson.

In his podcast, Anderson (somewhat nervously) shared with former colleague Sam Mac the secret of how he defrauded the ratings.

The revelation came after Mac opined: “I’ve never met someone who’s filed in a ratings book.”