Slik names new managing director

May 27, 2025 11:19

Indie creative agency Slik has appointed a new managing director in Kim Verbrugghe.

Verbrugghe will lead the agency’s strategic direction, driving growth and evolving its offering to serve changing client needs.

Working closely with the leadership team, she will oversee the integration of innovation programs based on the ‘blue ocean strategy’ — which aims to create new market spaces, make competition irrelevant, and create new demand — as well as CX strategy and AI technology.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.