Sling & Stone picks up Uber’s public relations account

Sling & Stone has won the public relations account for ride-sharing service Uber, Mumbrella can reveal.

Mumbrella understands the public relations agency will be working across both Uber and Uber Eats.

Sophie Monk in Uber Eat’s latest campaign

Uber Australia’s head of communications Katie Curran has recently departed the business to join Amazon.

Earlier in the year, Uber appointed Special Group as its creative agency of record for both Australia and New Zealand.

In September, Sling & Stone also won six new clients including Toothcrush and Hypetap as well as hiring seven new staff members.

Sling & Stone’s clients include Domain, Slack, Xero and Twitter.

Despite rapid growth in consumer uptake, in 2017 Uber has been plagued by a number of scandals and controversies including sexual harassment allegations, high-profile departures including the CEO and president of business in the Asia-Pacific region and underpaying drivers.

The traditional taxi industry has also launched a multi-pronged attack on ride-sharing services. 13CABS appointed Thinkerbell to its creative account and subsequently launched a campaign targeting ride-sharing’s surge pricing.

Locally, 13CABS was recently accused of doctoring documents in its campaign against Uber, which once again focussed on surge pricing. After originally claiming the Uber receipt 13CABS was circulating to highlight a significant fare was “an obvious photoshop”, Uber updated its statement saying: “After further investigation, we now believe this was an old XL receipt from several weeks ago that was repurposes to falsely claim it was a trip that occurred during Friday’s storm [in Melbourne].”

Sling & Stone declined to comment while Uber has been approached for comment.


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