Ooh Media creates interactive Christmas ‘wish list’ smartscreen for Swarovski crystal

December 19, 2017 5:41

Ooh Media is offering shoppers a digital gift list service through its interactive advertising screens in conjunction with Havas and crystalware maker, Swarovski, as this year’s Christmas shopping season reaches its peak.

Using the interactive EXCITE panels launched by Ooh in 2015, shoppers can navigate through Swarovski’s Christmas range, select preferred price points and add their favourite items to a gift wish list they can then share with their loved ones.

Blair Hamilford, Ooh’s group director for retail, said in a media statement that Swarovski’s retail campaign was developed iia and designed to position Swarovski at the forefront of gift-buyers’ minds in the run up to Christmas.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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