Ooh Media creates interactive Christmas ‘wish list’ smartscreen for Swarovski crystal
Ooh Media is offering shoppers a digital gift list service through its interactive advertising screens in conjunction with Havas and crystalware maker, Swarovski, as this year’s Christmas shopping season reaches its peak.
Using the interactive EXCITE panels launched by Ooh in 2015, shoppers can navigate through Swarovski’s Christmas range, select preferred price points and add their favourite items to a gift wish list they can then share with their loved ones.
Blair Hamilford, Ooh’s group director for retail, said in a media statement that Swarovski’s retail campaign was developed iia and designed to position Swarovski at the forefront of gift-buyers’ minds in the run up to Christmas.
“The interactive Christmas Wish List generator is a clever way for Swarovski to increase exposure of its new product range during this peak retail period,” Hamilford said.
“Not only does the campaign reach masses of shoppers, but it engages them, and amplifies exposure beyond the touch-screen, through the ability to send Wish Lists to mobile and online.
“The ease of having a Swarovski Wish List on a shoppers’ mobile phone will take the stress out of Christmas shopping and drive sales, as it prompts shoppers to seek out items in nearby shops.”
Swarovski’s Christmas Wish List campaign will run on Ooh’s Excite screen systems and Shopalive network in 42 shopping centres along Australia’s east coast in the run up to Christmas.
Billy Mitchell, Swarovski’s PR and communications manager, said the concept of utilising the retail panel to engage shoppers while they are buying Christmas presents was an exciting use of a traditional media to influence consumers and their friends in a new way.
“This takes referral marketing to a new level. Not only do we inspire those who are exposed to the campaign but multiple others who are sent a sample of our great Christmas range,” Mitchell said.
