Slingshot wins Goodman Fielder baking division media account

Independent media agency Slingshot has won the media account for Goodman Fielder’s baking division, Mumbrella can reveal.

The win sees Goodman Fielder move the media strategy, digital, implementation and buying for brands such as Helga’s, Wonder White, White Wings, Praise and MeadowLea from Ikon Communications.

Back in May, the company moved media for its spreads and oils division from Ikon to Havas Media.

“Goodman Fielder wanted to partner with an agency that could help us communicate in a more progressive way, with strategy at the core,” said Catherine Tan, marketing director of Goodman Fielder baking, in a statement.