F.Y.I.

Slingshot wins Sydney Festival media account

Slingshot has won the Sydney Festival media account.

The announcement: 

Sydney-based media agency Slingshot continues its momentum and growth having just landed Sydney Festival as a new client.

Slingshot won the business after a review by Sydney Festival. It has been charged with managing media strategy, buying and also the production of creative materials.

The latest win comes after it was awarded BlueScope Steel following a competitive pitch earlier this year.

Every January, Sydney Festival enlivens and transforms Sydney with a bold cultural celebration based on the highest quality art and big ideas. The program is kaleidoscopicin its diversity, from burlesque circus to New York rap to Russian theatre; from contemporary dance to family programs to traditional Indigenous arts practice. It comprises around 300 performances and around 100 events performed by over 1,000 artists in at least 20 venues each year. Next year’s program includes Dido Aeneas, the oldest love story in English opera.

“This is a dynamic piece of business and a fantastic win for us building on our already extensive arts and entertainment experience. The team is really pumped about working with Sydney Festival; we have a genuine passion for the arts and ideas. It also strengthens our production offering which is an area of focus for us,” said Karen Halligan, General Manager, Slingshot Media.

“We look forward to providing Sydney Festival with end-to-end services from media strategy, buying, production and digital.”

Derek Gilchrist, Deputy Head of Marketing at Sydney Festival added: “We followed their work with Disney’s Lion King closely and admired their ability to leverage a client’s assets through their excellent media relationships. In a very short space of time the team has already added great value, providing excellent advice on media strategyin the early stages of our planning process for the 2014 Festival.

Slingshot took over the account at the beginning of August.

Source: Sydney Festival media account

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