Slingshot wins Universal Sony media account

Slingshot has beaten Mediacom to the media account for the newly formed Universal Sony Pictures Home Entertainment Australia.

The company follows the link up of Sony Pictures Home Entertainment and Universal Pictures Home Entertainment to sell DVDs and Blu-Ray releases.

Slingshot was the incumbent for Sony while Mediacom had handled Universal. The closed pitch had been running since November. Slingshot’s does its buying through Aegis Media. Spend is likely to be $7m-9m.  

Simon Rutherford, Slingshot Media Ventures’ CEO said: “We are absolutely delighted to be appointed to the Universal Sony business. It was an unusual process to have to go through. Both clients were happy with their agencies, yet there could only be one winner.”