Slurpee app offers shop locator and alien brain freeze game

7-Eleven’s icey drink Slurpee has launched its first Australian iPhone app and its biggest mobile ad campaign to date.

The app features a GPS store locator, allows fans to ‘check in’ their flavours to and use a QR code on the Slurpee cup to receive special offers delivered to their phone.

The app also includes two games, Slurpee Sensei, which works in a similar fashion to a magic eight ball, where the user asks random questions to Sensei and he answers back. The second game Slurp Attack sees the user fend off aliens using brain freeze.

The app was designed by digital agency Rodeo.

Bill Kosmopoulos, national brand and communications manager for 7-Eleven said: “Slurpee has a very active fan network on social media and the app will help further drive engagement with the brand online.”

“Rodeo has driven the digital strategy for Slurpee since mid-2011 and we’ve steadily built an active online user base over this time. Elements of the app have been specifically built around feedback from our fans, such as the Flavour Finder.”

“We’ve had more than 87,000 downloads of the app in less than six weeks. We know fans love finding their favourite flavour in store and this tells them exactly where to go to find it.”

Terence Thean, Rodeo key accounts director said: “Slurpee has such a huge fan base and Slurpee drinkers congregate online. We’ve built a very strong presence for Slurpee online and are thrilled to now take Slurpee direct to people’s mobiles.”

In the past 7-Eleven with Leo Burnett has promoted the Slurpee through a “Bring Your Own Cup Day”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.