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Thinkerbell adds Georgie Cavanagh to its PR team

Georgie Cavanagh is Thinkerbell’s latest recruit, joining the part-PWC owned agency as a PR specialist and its sole full-time Sydney staffer.

Before her three year stint with Tribe, where she was the influencer platform’s first employee, Cavanagh previously worked with agencies including as Haystac and Bella PR.

Cavanagh will be Thinkerbell’s first Sydney based full time employee

Margie Reid, Thinkerbell’s managing partner, said of the appointment: “We are thrilled to have Georgie join our team. Georgie’s wonderful attitude and authentic enthusiasm for our industry means she has fantastic relationships, and an ability to make things happen.

“PR is an essential service our clients are asking for and Georgie will be able to spearhead our offering. PR supplements our creative and media offering. However, PR can be a very specialised offer, and we’ll continue to work with the wonderful PR agencies we collaborate with as the needs arise.”

Georgie Cavanagh added: “I’m really excited to be part of the Thinkerbell team, it’s been an amazing start. The types of projects we’re working on, and the clients, are excellent. I look forward to helping to grow our PR and earned media offering. The lines between what’s PR, advertising, social and so on have obviously blurred over the years, and the offering at Thinkerbell allows us to work across various mediums with as little friction as possible.”

Adam Ferrier, chief thinker at Thinkerbell, said: “Georgie is a legend. She’s great at understanding brand voice, and gets the ramifications of earned media, both positive and negative. Having her PR perspective adds another dimension to the thinking we offer.”

Thinkerbell’s PR clients include 13cabs, Our Watch and probiotic water, PERKii.

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