Small businesses are still in the ‘letterbox marketing era’, says Salmat
Letterboxing remains the most popular marketing tool for Australian small businesses as most of them neglect online media, Salmat has found in a survey on SME marketing behaviour.
While just over half of Australian businesses with up to 25 employees plan to increase their spend, most lack the time or resources to plan and monitor their campaigns, putting them at a disadvantage to bigger and better resourced competitors, the direct marketing company found.
“250 of our customers say letterbox marketing is still their favourite” says letterbox marketing company.
Something fishy about a survey run by a direct mail marketing company that unsurprisingly concludes direct marketing is conclusively beneficial. If it arrived in my letterbox I think I’d mark it return to sender.
I searched high and low for the quote “250 of our customers say letterbox marketing is still their favourite” and couldn’t find it.
What I could find was “based on the 250 small business marketing decision makers surveyed in the report”.
Indeed if the survey was only of SMEs on Salmat’s data base then it wasn’t worth reporting on. If it was a genuine unbiased survey of SME’s then it is of interest and the above comment is harsh at best.
But shouldn’t we ask/know how and who was surveyed and allow benefit of the doubt for the moment?
Over to you Salmat. How did you conduct the survey?
Who cares what the survey said?
The letterbox is without doubt, the least cluttered and most targeted channel to market (done well).
Put a name on it and if the name is correct and up to date it will get opened and read.
If relevant messaging and if interest you may likely get a response/sale!
Anybody want to disagree or skeptical about that? No agenda here… just still a. It old school ?
I’m all for old school realism, but why the need for a suspect survey if the best argument for the very wares they are peddling can be made in three sentences?
Many small businesses are going bust, because they are not progressive. – Fact