Fairfax Media axes Smart Investor magazine
Fairfax Media has axed Smart Investor magazine three years after taking it off the newsstand and turning it into a monthly insert in the Australian Financial Review.
The last edition of the title – dedicated to personal finance and investment advice – was published on Friday.
Welcome to the future: The final edition of Smart Investor
According to a message to readers published in the AFR, the Smart Investor brand will live on with daily content in the newspaper and AFR website, plus a dedicated section on Wednesday and Saturdays.
Editor James Frost, who was just the second editor in the title’s history when he took the helm in 2012, will remain with the AFR as a senior financial services writer. Frost’s final editor’s welcome note in the magazine made no reference to its axing, suggesting staff were told after it went to press.
Michael Stutchbury, editor-in-chief of the AFR, said in the message to readers: “We are making Smart Investor part of the daily habit of successful people. It will be a must-read each day in the Fianncial Review, providing investors with the most incisive personal finance and investment news, views and insights on shares, property, hybrids – indeed all asset classes – to help them make informed decisions to grow their wealth.”
Stutchbury: Smart Investor will become daily habit
The title began more than a decade ago, evolving from Personal Investor and Shares magazines. The title’s founding editor was Nicole Pederson-McKinnon.
Smart Investor is the latest AFR-linked finance brand to be axed by Fairfax Media. In 2013, Fairfax axed the print edition of its 32-year-old business title BRW. And in March this year, it closed the BRW website too, folding archive content into the AFR.
Fairfax Media declined to answer questions about the decision.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I wish you could bring it back. The smart investor type articles spread throughout AFR ‘do not do it’ for me.
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