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BRW to close weekly print edition

BRWFairfax Media’s BRW – Australia’s best known business magazine – is to cease publication as a weekly title, Mumbrella can reveal.

BRW – previously Business Review Weekly – will continue as a digital brand and with monthly flasgship editions such as its annual Rich List and Best Places To Work surveys

Mumbrella understands that publisher Amanda Gome – who took the helm just a year ago – is considering her options.

amanda gome

Gome

Gome returned to Fairfax in October last year with a brief to bring a new digital strategy to titles within the company’s then Financial Review Group – BRW, Smart Investor and Asset magazine.

James Thomson was appointed editor of BRW, Joanne Gray to Boss and James Frost to Smart Investor.

BRW quickly unveiled a new website, app and redesign, with Smart Investor following later.

Since BRW’s digital relaunch, Mumbrella understands that subscribers to its email newsletter have grown from 8,000 to 40,000 and monthly unique browsers have increased from 80,000 to 280,000.

As well as the website, the BRW app will continue.

The flagship editions , where relevant, will now be inserted in The Australian Financial Review, the Sydney Morning Herald or The Age as a means of widening circulation.

The move comes just a fortnight after Fairfax revealed the closure of its monthly glossy newspaper-inserted titles the(sydney)magazine and the(melbourne)magazine and its quarterly title Financial Review Capital as part of cuts which will see another 25 editorial staff let go from the business unit and 20 from the News and Life Media unit.

Earlier this year Gome and Thomson talked to Mumbrella’s Tim Burrowes about the BRW relaunch during which she said “We will be weekly for a very long time.”

Gome – formerly CEO of Private Media has previously described her focus as being on building entrepreneurial business sites.

Tim Burrowes

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