SMH, AFR and The Age all report audience growth in November

Nine’s print titles – the Sydney Morning Herald, the Australian Financial Review and The Age, have all reported audience growth in November according to Enhanced Media Metrics Australia data.

The announcement:


The Sydney Morning Herald is Australia’s number one cross platform news brand according to the latest emma (Enhanced Media Metrics Australia) data for November 2019, with The Age and The Australian Financial Review also delivering year-on-year readership growth.

The Herald reached an audience of 7.795m Australians across print and digital while The Age achieved a total audience of 4.336m readers in November. For both mastheads, Tuesday’s Good Food section continues to be the most read print section.

“These numbers demonstrate the demand for quality, trusted news and analysis that our readers expect from us. To see the Herald increase its lead as Australia’s most read news brand is very pleasing while we are also very pleased with the strong growth of The Age. We work hard to report the news in a sensible way and are thrilled our readers have responded,” said Herald and Age Executive Editor James Chessell.

The Australian Financial Review reached a total of 2.647 million Australians in November across print and digital.

“We are very pleased with the readership growth which demonstrates the demand for the Financial Review’s take on big business, finance and political stories. The Financial Review’s focus now is to turn this market-leading audience growth into sustained growth in premium digital subscriptions that will support Australia’s leading business and finance newsroom,” said Financial Review Editor-in-Chief Michael Stutchbury.

The mastheads have a de-duplicated audience of 10.997m across print and digital platforms – this includes 1.337m readers of inserted magazines demonstrating the value of premium magazine content such as The Australian Financial Review Magazine, BOSS, Good Food magazine which launched in October, Good Weekend, Sunday Life and others. Under 39s has been an area of growth across all the mastheads, with the audience segment across print and digital growing 10 percent year-on-year.

“It’s exciting to see under 39s growing so strongly up 10% across our mastheads, demonstrating that despite the volume of fake or questionable news out there, quality independent journalism continues to matter to audiences of all ages. The Herald continues to be number 1 cross-platform, The Age is growing in print and digital and Financial Review delivered 10% growth in print readership alone! Across the board we are delivering clients high impact proven advertising at scale,” said Nine Director of Sales Publishing, Chris Nardi.

Source: Nine media release


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