SMH relaunches on Monday
Monday will see the relaunch of the Sydney Morning Herald newspaper with its new tabloid inside sections.
The move is being backed by a “get a new perspective” ad campaign created by Whybin TBWA Sydney.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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er, what? What sections please? Eeer, why should I buy it…. some info perhaps?
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Hi DoT,
That was announced a few weeks back (you can see a story in The Oz of you clink the above hyperlink on the words “The move”.)
In a nutshell, the business & sport sections are going compact sized.
Cheers,
Tim – Mumbrella
My god that ad is so bad!
With such a simple, great proposition, ie ‘Big news now regular sized’ – how the hell did they poop out that crap!?
‘Get a new perspective’ is… ah… well the Australian had a whole campaign around it. Think guys, think.
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