SMI and Mumbrella to present snapshot of adspend and economic outlook

Tim Burrowes

September 2, 2014 10:23

Mumbrella is to hold a breakfast dedicated to helping marketers, agencies and media executives understand the current trends in advertising spending along with the wider economic outlook for the rest of the financial year.

The Spends And Trends event is a joint venture with the industry’s leading barometer of advertising spending Standard Media Index. It is being run with the support of ANZ’s brand journalism project Blue Notes.

SMI was launched by Jane Schulze in Australia five years ago. The service uses data from major media agencies to provide a monthly snapshot of actual ad expenditure in the market. It now operates in 15 global markets.

SMI’s Masters

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.